A Simon 4-day shopping holiday that partners with retail partners to give exclusive deals! The event includes free activations, a luxury lounge with $500 same day receipts. Onsite free activations included face painting and Free Tote Bags with Simon+ sign up. The Luxury Lounge Included: lounge area, photo spot, bubbly drinks, sweet treats, flower bouquets, and mini facials sponsored by Clarins. Marketing support for the event included email marketing, website feature, social media marketing, influencer marketing, paid media, onsite media.