I work closely with our corporate team and store brands teams to put together a strategic social media strategy that drives sales and traffic at the mall. Leveraging social trends and viral products allows for strong community engagement on our page and increased brand awareness. Store managers and I partner by sharing when new launches are coming and when the mall has new opportunities to promote our stores. My management of the social media accounts for North Bend Premium Outlets and Seattle Premium Outlets has led to increased following, engagement, and impressions since I started.